How It Works
One SDK. Two capabilities. Days to integrate
Monetize Wellness Intent
Monetize wellness intent
01
Define what to monetize
Pick which wellness attributes become credentials (training cadence, sleep consistency, program adherence, event intent, membership tier)
02
Create credentials
One API call when a user meets the threshold you set
03
Earn from confirmations
Set your price; collect fees when partners confirm a user qualifies
Run offers gated by commitment
Run offers gated by commitment
01
Choose what you need
Discipline, training cadence, recovery pattern, program stage, event intent, membership tier
02
Request confirmation
User shares; you get a verified yes/no
03
Go live
No personal records shared; run offers in-app, by email or inside a challenge
Use Cases
Two problems. Two paths.
Start with what matters most
Monetize wellness intent
You know when someone is about to buy shoes, supplements or a coaching plan.
Fitness platforms hold the clearest purchase intent in consumer software, yet almost none is sold because the records are too sensitive to move. With AIR a partner pays to confirm the intent without receiving the history behind it.
This is for you if you:
Run a training, endurance, sleep, nutrition or wellness product
Have engaged users with recurring activity
Own program, challenge, membership or gear-interest data
Depend mainly on subscription revenue
Run offers gated by commitment
An offer that matches the routine reads as useful, not as advertising.
Your users already buy shoes, supplements, race entries and coaching somewhere. With AIR you gate partner offers behind what a user has actually kept up, so the offer arrives when it is wanted.
This is for you if you:
Have committed users with visible purchase intent
Want brand partnerships that feel like a feature
Need privacy-first handling of sensitive records
Want to prove partner revenue before deeper integration
Trust
Many ad tech companies do both. Monetize your audience data AND target
verified segments from partners — one integration covers both.
verified segments from partners — one integration covers both.
Monetize Your First-Party Data
Intent that travels, records that don't
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The problem
Your users show clearer purchase intent than almost any other category, and almost none of it is sold, because the records that prove it are the ones you can least afford to move.
You're sitting on value you can't unlock.
Trust
The solution
With AIR, training cadence, program adherence and event intent become credentials users carry. You create them once. When a partner wants to reach users training four times a week with a race booked, they pay you, and cryptographic proofs ensure they never see the record behind it.
Trust
What you get
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A new revenue stream
Earn fees every time a partner confirms a user's commitment
Wider reach
Health & Fitness reaches 2.9% download-to-paid at D35, the highest of any category
No data sharing
Zero-knowledge proofs let partners confirm a trait without seeing personal records
Simple setup
Create credentials with a few API calls
Trust
Who's doing this
If you're a
What you can share with zkProof
You can share with
Running or endurance app
Training cadence, distance band, race intent
Footwear, nutrition, race organizers
Strength or studio app
Program adherence, streak length
Equipment, supplements, coaching
Sleep and recovery app
Routine consistency, recovery trend
Bedding, supplements, wearables
Mindfulness or habit app
Program stage, membership tier
Coaching, wellness brands, subscriptions
Run Offers Gated By Commitment
Give partners proof, not personal records
Trust
The problem
Brands want to reach people who follow through, and the records that prove it are exactly the ones you cannot afford to move. Retention leaves no slack either: only about a quarter of annual subscribers in the category renew. What a partner needs is the commitment, not the file behind it.
The records that make your audience valuable are the ones you can least afford to move.
Trust
The solution
AIR confirms a trait without transferring the record that produced it. A partner learns that a user qualifies as an active runner, a consistent sleeper, a premium member or someone with an event booked. It never receives the underlying history, so it never holds the material an inference could be drawn from.
Trust
What you get
Verified targeting
Reach audiences based on confirmed attributes, not probabilistic guessing
Privacy by design
Users consent and control their data. Built for GDPR and CCPA.
Records stay put
Partners confirm a trait; the underlying history never moves
Transparent attribution
Deterministic matching for clear ROI measurement
Trust
Who's doing this
If you're a
What you can share with zkProof
You can share with
Endurance platform
Event intent, training volume
Publishers, retailers, platforms
Nutrition or hydration app
Program stage, dietary preference
Supplements, meal brands, coaching
Wellness community
Challenge participation, membership
Events, apparel, partner deals
Wearable companion app
Activity band, streak length
Gear, recovery tools, wellness partners
Why AIR for Fitness & Wellness
Built for the privacy-first future
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Privacy by design
Zero-knowledge proofs let you target audiences without seeing individual user data. Users consent and control.
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Join a growing ecosystem
Become part of the Moca Network — access verified audience segments across publishers and platforms.
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Cookie-free
Nothing is shared unless the user chooses to share it.
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Compliance ready
Built for GDPR, CCPA, and evolving privacy regulations. Consent-based by design.
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Transparent attribution
Deterministic matching means clear attribution. Know what's working.
Trust
Privacy-first architecture
AIR is built for where wellness data regulation is headed, not just where it is today. Users control what they share. Partners confirm commitment without ever holding the record.
Built on
Zero-knowledge proofs for privacy-preserving verification
On-chain credential registry for tamper-proof records
SOC 2 compliant infrastructure
Built with GDPR in mind
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Partners
FAQs
How do I know which path is right for me?
If partners would pay to confirm what your users keep up, start with Monetize Wellness Intent. If you would rather run partner-funded offers inside your own app, start with Run Offers Gated By Commitment. Many wellness platforms do both.
Does this share health data?
Partners receive a confirmation that a user qualifies, never the underlying record. No workout history, sleep data, route data or biometrics leave your app.
What does a partner actually receive?
Confirmation that the user qualifies. No workout history, no sleep record, no route data, no biometrics, no export.
Is this compliant with privacy laws?
The architecture is privacy-first by design, but you will need to seek your own independent advice to ensure that your use of AIR Identity complies with the data protection laws and regulations which are applicable to you.
How long does integration take?
Most partners go live within days. The SDK is modular — start with one capability and expand later.
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